Membership Marketing Executive, London

Description

Pageant Media is looking for a membership marketing executive to support the Head of Membership Marketing in the delivery of the marketing strategy. Working across a variety of brands guiding customer acquisition and renewals through innovative marketing campaigns.
The role is ideally suited to a marketer looking to expand their skill-set and deliver the end-end marketing strategy across campaigns/channels. The successful candidate will have the opportunity to help define and shape the way membership is marketed at Pageant Media.

 

• Reports into: Head of Membership Marketing

• Help develop and execute the comprehensive marketing plans aimed at customer acquisition, retention and lead generation

• Works closely with the acquisition and renewals sales teams and editorial to ensure campaigns are customer-focused

• Keeps abreast of the on-going competitive landscape through marketing and product analysis and proactively recommends appropriate adjustments to marketing plans.

• Works with the production team on the execution of all campaign tactics.

• Works with the events marketing team on cross-promotional activity.

• Assist the renewals & engagement team with the existing renewal process and analyses results to make recommendations to marketing surrounding renewal efforts.

• Works with the online team to create and maintain compelling web pages.

• Expands website presence to better support acquisitions and renewals on an ongoing basis.

• Works on search engine marketing and social networking media initiatives.

• Analyses website user activity reports on a regular basis.

• Leverages real-time email marketing results, web analytics reports, activity reports, marketing automation campaigns, and direct mail campaign analyses to continuously optimise performance of marketing programs, improve website usability, and increase conversion rates.

• Contribute to the strategies and plans to support growth of subscriptions

Requirements

• Proven track record in campaign management and digital marketing (a minimum of one years’ experience within similar environment)

• Proven track record in campaign management and digital marketing (a minimum of one years’ experience within similar environment)

• Previous Pardot experience

• Passion and Enthusiasm

• Excellent Organisational Skills• Strong aptitude to interpret instructions in written, oral, diagram, or schedule form.

• Capacity to present information and respond to questions from colleagues

How to Apply

Please email your CV and a cover letter detailing why you are interested in this role along with relevant experience/qualifications to g.clink@pageantmedia.com