Senior Marketing Executive – London

Competitive, dependent on experience
Full time
29 11 2019

The Products is our flagship brand , with products covering all aspects of the hedge fund world. Our products provide industry professionals with the information they need to be confident about what is happening in the marketplace.

We offer a range of products including news, data , events and insights for our members.

The Job

We are looking for a Senior Marketing Executive to join our flagship brand, HFM, and one of our newer brands, Alt Credit, to help us continue to grow and retain membership revenues.

This is an ideal role for an ambitious individual with multi-channel marketing experience in a commercial environment.  Focus will be on Account Based Marketing (ABM) to maximise revenues from Key Accounts.  Encompasses owning and running marketing campaigns using the latest marketing automation and CRM technology, social media, and digital/online marketing channels, to generate sales leads and drive user engagement.

The Responsibilities

  • Implement successful marketing initiatives to grow brand reach & target audience acquisition
  • Support the sales pipeline with highly qualified, sales ready leads
  • Develop and execute ABM strategies that drive awareness, engagement and new wins for HFM and Alt Credit. Take a data-driven approach to customising marketing assets and developing initiatives that align with the customer journey, sales buying stages, and support the account go-to-market plan
  • Develop and co-ordinate marketing activity across multiple channels including email, website, print, events and social media to drive lead generation, improve customer insight and sales conversion
  • Create compelling, needs-based campaigns that clearly articulate the value of the brands
  • Monitor customer metrics (sales, revenue, opens, clicks, CPR, CPA etc.) and create a robust testing plan, underpinning the effectiveness of all campaign activity
  • Develop customer data builds to increase effective targeting, response/conversion rates
  • Exploit our marketing automation platform (Pardot) to deliver effective direct marketing email campaigns
  • Use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns
  • Work with the Customer Engagement team to ensure consistent campaign messages across all contact points.  Share all learning and insights that drive performances
  • Contribute to overall knowledge and expertise within the wider marketing teams at Pageant Media to develop talent and drive operational excellence
  • Management of HFM and Alt Credit social media channels

Required Experience

  • B2B marketing experience in a role with a focus on ABM and close collaboration with a sales team
  • Knowledge and experience of digital marketing with a focus on email marketing and social media
  • Strong understanding of Google Analytics to report on campaign effectiveness and customer engagement
  • An understanding of how marketing is used to drive leads and how that’s measured
  • Excellent verbal and written communication skills
  • CRM and marketing automation (preferably salesforce and Pardot)

Personal attributes

  • Demonstrable ability to collaborate with all levels of leadership and stakeholder groups to drive strategic direction and manage critical dependencies with other projects and initiatives
  • Be able to challenge and push back in a constructive way
  • Experience of managing multiple projects
  • Solutions-orientated attitude

The Benefits

  • Excellent uncapped bonus structure
  • Independent company with established brands
  • Friendly experienced team
  • Global offices
  • Regular on-going incentives
  • 24 days holiday rising to 29 days + your birthday off
  • Free season ticket loan
  • Breakfast provided every day (Cereals & Fresh fruit )
  • Exciting Christmas parties to a European destination
  • On-going training and career development

How To Apply

Please email your CV and cover letter to Gavin Clink